by Luis Serrano | APM, Blog
Being able to reasonably forecast upcoming problems has become an essential skill for San Diego business owners — but too many are flying blind, or doing “bank balance accounting”. Can we help you fix this? Using KPI’s For Your San Diego...
by Luis Serrano | APM, Blog
One of my favorite things about what we get to do around here is helping our San Diego clients find “missing money” in their businesses. Whether it’s through cost reductions, profit analysis, tax planning (LOTS of money can be saved there), or other...
by Luis Serrano | APM, Blog
How do you make financial decisions for your San Diego business? Do you set aside time to review your actual financial reports, or are you committing “bank balance bookkeeping”? You know what I mean: checking your business bank account daily as a...
by Luis Serrano | APM, Blog
If you’re struggling in your San Diego business, and not getting the traction you need, I have a quick thought for you today. Struggling San Diego Businesses Should Be Careful With Price Reductions “Despite your best efforts, not everyone wants to be helped....
by Luis Serrano | APM, Blog
During the first Super Bowl that Tom Brady won (with the Patriots), these were some of the companies who advertised (hat tip to Jon Erlichman of Bloomberg): AOL Blockbuster Radio Shack Circuit City CompUSA Sears HotJobs Yahoo VoiceStream Wireless Gateway Computers The...
by Luis Serrano | APM, Blog
There is a difference between income and wealth. Tax returns aren’t about wealth — they’re about “income”, and how that is defined. Business owners and real estate investors have access to powerful tax advantages that wage earners do not...
