by Luis Serrano | APM, Blog
How do you make financial decisions for your San Diego business? Do you set aside time to review your actual financial reports, or are you committing “bank balance bookkeeping”? You know what I mean: checking your business bank account daily as a...
by Luis Serrano | APM, Blog
If you’re struggling in your San Diego business, and not getting the traction you need, I have a quick thought for you today. Struggling San Diego Businesses Should Be Careful With Price Reductions “Despite your best efforts, not everyone wants to be helped....
by Luis Serrano | APM, Blog
During the first Super Bowl that Tom Brady won (with the Patriots), these were some of the companies who advertised (hat tip to Jon Erlichman of Bloomberg): AOL Blockbuster Radio Shack Circuit City CompUSA Sears HotJobs Yahoo VoiceStream Wireless Gateway Computers The...
by Luis Serrano | APM, Blog
There is a difference between income and wealth. Tax returns aren’t about wealth — they’re about “income”, and how that is defined. Business owners and real estate investors have access to powerful tax advantages that wage earners do not...
by Luis Serrano | APM, Blog
If we’ve learned anything from 2020, it’s that our best-laid plans don’t always turn out. As the great philosopher Mike Tyson once said: everyone has a plan until they get punched in the face. What is your plan for exiting your San Diego family...
by Luis Serrano | APM, Blog
So … I’m not sure if you knew this. Apparently, running a business is expensive. And controlling costs can be daunting. But despite whatever you might see from those gurus who are posing by their Lamborghinis in the Facebook ads … even the leanest...